The Chinese baby boom fuelling Warrnambool’s favour

China’s growing middle class has fuelled an explosion in demand for dairy produce, and a relaxing of the one-child policy would mean many more little emperors for WCB to feed.

You could be forgiven for mistaking the website of takeover target Warrnambool Cheese and Butter Factory with a travel agent advertorial: “Salty ocean air. Lush green pastures and cliff-top rest-stops. The Great Ocean Road is a pretty special place. It's the perfect area for dairy farms because of a unique mix of volcanic soil, undulating hills and about 28 to 35 inches of rainfall each year. So the grass is lush and green and there's plenty of it,” the site says.

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