What are InvestSMART's investing principles?

Diversification

We recognise that over the long term not one asset class is guaranteed to deliver substantial outperformance on a consistent basis and that attempting to time the turning points across the various asset classes is near impossible.

Lower Fees

Compounded over time, even a small difference in fees can result in substantial differences to your return and a higher management fee is no guarantee of better performance.

Transparency

We believe in absolute transparency. This directly impacts how we manage conflicts and report our performance. We take disclosure, conflicts and transparency extremely seriously.