Splunk: “Big Data”, big opportunities

The US IT group is now a major player in the “Big Data” space – an area that presents huge growth opportunities for those that can harness its potential.

What’s “Big Data”? Well, every day we create over 2.5 exabytes of data. What’s an exabyte you ask? It’s one quintillion bytes (which equals 1,000 petabytes, 1 million terabytes or 1 billion gigabytes!) – in other words “Big”! According to IBM, 90% of today’s existing data has been created in the last two years due to the proliferation of social media posts, digital pictures and videos sent online, transaction records of online purchases, cell phone GPS signals and sensors as the “Internet of Things” gains traction. It’s unlikely this trend will be reversed anytime soon, and it is a huge challenge for any business to manage it.

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