Woolworths and Coles draw different battle lines

Woolworths and Coles have deployed contrasting growth strategies in the store wars, with each retailer believing they have a competitive edge. Only the sharemarket can declare the winner.

Both Woolworths and Coles believe they are set to gain a significant advantage over the other.

Or to put it another way, they are starting to head in different directions. We are set for an intriguing tussle, where one of them may get it wrong.

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