Why Wotif has no reservations about Expedia's bid

Expedia's bid for Wotif highlights the importance of scale in the online travel services sector, expanding the US giant's market reach and giving the Australian business deeper access to offshore travel inventory.

From the moment online travel agency Wotif issued a profit warning last December and its shares went into freefall, there has been speculation that it would become a target. Today that speculation became a reality.

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