Why telcos should liberate us from lock-in plans

The telco business model relies on lock-in plans, although consumers often seem them as a raw deal. Unbundling plans could win back consumers but could put future revenue at risk.

They’ve slashed global roaming bills, reinforced customer service channels and, in some cases, have even thrown away extra data with their plans. Now some are asking what the telcos will do next in their quest to convince consumers of their good intentions.

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