Why retail should buy into 'Big Data'

Retailers should embrace big data and analytics to help eliminate the guessing game. Why speculate about what customers want, when the trends and numbers can tell you exactly what's in vogue.

These days an organisation must have information if it wants to improve customer experience.  It needs feedback from customers and it needs internal, operational information if management is to fully understand how service delivery affects the customer experience, performance and future behaviour. 

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