Value Investor: CCL's short-term pain is for long-term gain

Difficult trading conditions have seen Coca-Cola Amatil lose its fizz, but its powerful distribution network and strong brand equity ensures the longevity of its business model.

In the words of Coca-Cola Amatil's management, fiscal 2014 will not be an easy year. This follows a disappointing fiscal 2013, punctuated by an earnings downgrade in April. Coca-Cola shareholders have suffered, with the share price falling approximately 25 per cent in the last year, to 2009 levels.

Figure 1: CCL Price to Value Chart

Graph for Value Investor: CCL's short-term pain is for long-term gain

Source: www.stocksinvalue.com.au

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