Twitter's plight: it's losing the social media popularity contest

Twitter is revenue rich, but poor in terms of user growth. Building a mainstream user base without sacrificing its niche appeal is proving to be a challenge.

All is not well in the land of Twitter. The microblogging network’s shares have sunk to an all-time low and that $US40 billion valuation has evaporated despite the fact that Twitter’s quarterly numbers aren’t all that dismal.

Twitter’s financial health is not in question.  Its revenue is growing, it’s edging up towards profitability. But investors patently don’t care about that.

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