Time to stop thinking like the 'big end of town'

The '3B creed' that drives our corporate clique -- the boat, the Beamer and the big house in Balmoral -- is in desperate need of an overhaul.

When Ray Leussink, the founder of machine engineering specialist Leussink Engineering, saw work from his biggest customer BlueScope Steel “drop off a cliff” two years ago, his search for new customers shifted into high gear.

Opportunity knocked when the Wollongong-based Leussink was connected with a farmer in Narrabri in north-west NSW. The farmer had an idea for a new piece of equipment that could cut the cost of planting by 40 per cent or more.

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