The social media virtual pin-board

Social media darling Pinterest is just the latest to punch its way into a saturated market and there is a good chance that it won't be the last.

Social media has already created much disruption, and it has also led to many very innovative new applications and services. Unlike the traditional media, where printing presses and broadcasting facilities are limited to a few media barons, anybody can create a blog, a wiki or a website and the multiplier effect of these innovations will therefore be phenomenal.

While Facebook has managed to capture the largest share of the market in recent years, the industry is not sitting still and new social networks are emerging that aim to offer something different.

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