The secret to Seek's success

An in-house hackathon and persistent 'paranoia' about its competitors underline the homegrown jobs site's mission to maintain its crown as a digital disruptor.

Online employment classifieds business Seek inhabits a peculiar space in the annals of Australian business. Seek, along with REA Group and Carsales, forms the trinity of disruptive companies that backed the virtual instead of the physical world -- and boy has it paid off for them.

Seek’s jobs listing platform dominates the local market. Revenue and earnings growth have held for the last four years and in February the company posted a record result for the half year.

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