The NBN's forgotten business potential

Labor's NBN will provide the best platform for our businesses to innovate but while politicians play games and NBN Co drags its feet many industries are falling behind their international competitors.

Yesterday NBN Co released their latest corporate plan to an increasingly sceptical media at their headquarters overlooking the Sydney Harbour Bridge’s northern end.

Defending the project, Communications minister Stephen Conroy pointed out that had the designers of the Harbour Bridge taken the same attitude as the opposition have to the NBN, the bridge would have been built with a hopelessly inadequate two lane road instead of six*.

Across the bridge from NBNCo’s North Sydney headquarters the minister had earlier addressed a much friendlier crowd at the Cloud NBN Forum which discussed how broadband technologies are transforming business and communities.

That transformation is happening right now as industries like retail and media struggle with the digital economy. It would be brave for any business to think they won’t be affected by these changes.

One of the questions asked during the forum was “why would a plumber need a broadband connection?” That was answered by Steph Hines of Newcastle accounting firm Growthwise.  

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