The corporate war against an online sharing economy

The collaborative consumption trend is yet to go mainstream but it's getting close. However, overcoming 60 years and billions of dollars of advertising that extols ownership and brand as ultimate aspirations won't be easy.

Imagine a world with no traffic, no public transport and fewer privately owned cars.

In this future, the roads are dominated by an army of automated taxis that ferry people from place to place, using sophisticated algorithms to ensure its being done in the most efficient, expedient and direct way possible.

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