Qantas switches the flight plan

Having indefinitely delayed the launch of a new Asia-based premium carrier, Qantas is focussing on the expansion of its Jetstar brand, and the new alliance with China Eastern offers a lot of upside.

Alan Joyce’s Plan B might be on hold indefinitely but Plan A, the regional expansion of the low-cost Jetstar brand, received a major boost today with the announcement of a Hong Kong-based joint venture with China Eastern Airlines.

Plan B, which had some synergistic links with the Asian strategy of expanding the Qantas group’s low-cost model throughout Asia through a series of alliances was, of course, to establish a new separately-branded premium carrier in the region.


SMS Code Sent…

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Log in to access this content

Looks you are already a member. Please enter your password to proceed

Hi {{ user.FirstName }}

Verify your mobile number to unlock a FREE trial

Looks like you've already taken a free trial

Please sign up for full access

Updating information

Please wait ...

Related Articles