Qantas switches the flight plan

Having indefinitely delayed the launch of a new Asia-based premium carrier, Qantas is focussing on the expansion of its Jetstar brand, and the new alliance with China Eastern offers a lot of upside.

Alan Joyce’s Plan B might be on hold indefinitely but Plan A, the regional expansion of the low-cost Jetstar brand, received a major boost today with the announcement of a Hong Kong-based joint venture with China Eastern Airlines.

Plan B, which had some synergistic links with the Asian strategy of expanding the Qantas group’s low-cost model throughout Asia through a series of alliances was, of course, to establish a new separately-branded premium carrier in the region.


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