Pointed portfolios: Six ways family business owners invest differently

Even outside their own operations, the biggest family businesses tend to invest with a different focus to other high net worth individuals.

How do the biggest family businesses manage their wealth? Most of their portfolios will be similar to those of any high net worth individual, with investments in listed equities, listed properties, bonds and cash. But there are differences. Family office specialists say family businesses tend to be more aware of where they came from, and how they worked for success. They tend to invest in different areas.   

1. Reinvesting in the business and investing in what they know

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