Optus' SingTel embrace

SingTel's radical restructure should make Optus a far more competitive beast when it comes to innovation and taking on the threat posed by the likes of Google and Apple.

Optus’ parent SingTel Communications’ decision to restructure its business has been broadly welcomed by analysts with many saying that it’s a move that was perhaps long overdue. That’s a fair point because its time the regional giant flexed its substantial financial muscle to launch an offensive against the likes of Google, Apple and other OTT (Over-the-top) service providers that are chipping away at the revenue base of mobile operators.

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