Microsoft's So.cl experiment

The tech giant's foray into social media is all about helping Bing because there is no chance So.cl is ever going to be a realistic rival to Facebook or Google .

Microsoft So.cl is not a fully-fledged social network. It is far too early to even suggest it could be a rival to Google or Facebook, and the chances are it never will be. The fact that So.cl is targeted at students echoes Facebook’s beginnings, and has made many assume it is a Facebook clone.

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