Learning from the Click Frenzy fiasco

The online shopping event of the year for local retailers may have been a flop but it does hold a few pointers for them.

The online shopping event of the year for local retailers, Click Frenzy, managed to generate plenty of buzz but has failed to deliver when it mattered.

While it would be easy to castigate the entire exercise as a shoddy gimmick, it does at the very least highlight how difficult life in the online space promises to be for traditional retailers.

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