Learning from Murdoch's Twitter perils

Rupert Murdoch's engagement with Twitter shows business is starting to understand its value, but the media mogul has also fallen victim to some risks inherent in the medium.

While there’s still a nagging doubt as to whether the @rupertmurdoch account is real, despite the assurances of Twitter founder Jack Dorsey, the step may indicate a turning point for how the mainstream media use social media.


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