How the shine wore off Bevilles Jewellers

Bevilles' change of strategy was designed to better serve the needs of customers, but it couldn't keep the creditors at bay. Now the family jeweller is fighting for its very survival.

The 80-year-old family business and jewellery chain Bevilles has entered voluntary administration but the company CEO’s Michelle Beville says the family isn’t going anywhere -- they plan to keep the business and stay in jewellery. The family has put in an offer for a restructured business to the administrator, PPB Advisory.

“We have certainly put in an offer and [PPB] will get other offers and will determine the best offer for the creditors,” Beville says. “Hopefully it will be ours and we can continue on.”

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