How radio is keeping up with online

As APN's results show, FM radio seems to have found higher ground in the fight for advertising revenue. While digital competition rocks other areas, listeners are still turning to radio – so money keeps flowing in.

In the face of significant digital competition, FM radio in Australia is proving remarkably resilient.

Despite the entry of over fifteen digital music services – from Spotify to Pandora, Songl to Guvera, Deezer to Google Play – listeners and advertisers appear to be increasing their relationship with the format.


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