House prices to build retail
According to Morgan Stanley's economic strategists, low interest rates and stable macro conditions, which drive a stronger housing market, have positive implications for the Australian retail sector.
"We conclude all non-food retailers will benefit from improved confidence from rising house prices," the strategists said.
"We think that there is a two-pronged impact from a firming housing market: improved consumer confidence and an uptick in housing-specific categories such as furniture-furnishing, hardware and electrical.
"That said, we expect the uptick to be diluted by structural headwinds from online."
The strategists said this would have a flow-on impact on the retailers, which would help tenants and landlords at a time of flat rental growth and sales.
"To be clear, we don't expect retail sales to return to historical levels, amid the ongoing structural headwinds from online.
"Our analysis shows housing factors have the most significant impact on the furniture and flooring and hardware categories."
This more positive outlook comes as retail property is also hectic with new construction.
The latest report from CBRE says an unprecedented 32 million square metres of shopping centre space is now under construction around the world, representing a 15 per cent increase year-on-year (up from 28 million square metres in 2012).
The report says shopping-centre development activity is heavily concentrated in emerging markets, with China home to more than half of all the space under construction, at 16.8 million square metres.
"Seven of the 10 most active development markets globally are in China," the CBRE report says.
"These include Chengdu [2.9 million square metres] and Tianjin [2.1 million square metres], with Shenyang, Chongqing, Wuhan, Guangzhou and Hangzhou due to deliver over 1 million square metres over the next three years."
According to CBRE head of Australian research Stephen McNabb, Australia has had a mature consumer sector, which meant local activity appeared stifled relative to the significant levels of activity in Asian markets in which the consumer sector was developing.
"This is particularly evident in China, which accounts for seven out of the top 10 most-active development markets," he said.
"Within Australia, in some cases development is being driven by the need to ... expand facilities to maximise returns in a structurally softer retail-sales environment.
"We have seen some shifts in terms of where activity is taking place, with higher levels of activity in Victoria, compared to the larger Sydney market."
Mr McNabb said this likely reflected the relatively stronger performance of the Victorian economy since the global financial crisis, driven by much stronger population growth. Early in the 2000s Victoria's growth averaged 1.2 per cent, while recently it has been running at 1.7 per cent.
Frequently Asked Questions about this Article…
Morgan Stanley strategists say lower interest rates and more positive housing conditions should boost consumer confidence and flow through to non-food retail. The main effects are a general improvement in confidence plus an uplift in housing-related categories such as furniture, hardware and electrical goods — although gains will be diluted by ongoing structural headwinds from online shopping.
According to the article, furniture and flooring, hardware and electrical categories are most sensitive to housing factors and are expected to see the biggest upside from rising house prices, as people invest in homes and bulky goods.
No. The strategists in the article say they do not expect retail sales to return to historical levels because structural headwinds from online shopping will continue to limit overall retail sales growth, even if housing-related demand improves.
The article notes a flow-on benefit for retailers that should help both tenants and landlords at a time of flat rental growth and sales. Improved retailer performance can support lease income and occupancy, though the effect may be modest while online competition persists.
CBRE reports an unprecedented 32 million square metres of shopping-centre space under construction worldwide — a 15% year-on-year increase. More than half of that space (about 16.8 million square metres) is in China, with seven of the 10 most active development markets located there.
The CBRE report highlights Chengdu (about 2.9 million square metres) and Tianjin (about 2.1 million square metres) among the busiest, and notes other Chinese cities such as Shenyang, Chongqing, Wuhan, Guangzhou and Hangzhou are due to deliver over 1 million square metres each in the next three years.
CBRE's head of Australian research says Australia has a mature consumer sector so local activity looks quieter compared with fast-developing Asian markets. Within Australia there has been higher development activity in Victoria compared with Sydney, reflecting stronger recent Victorian economic performance and population growth. Some development is also aimed at expanding facilities to maximise returns in a structurally softer retail-sales environment.
Useful signals include the housing market outlook and interest-rate direction (which can boost consumer confidence and housing-related retail categories), category exposure (furniture, hardware, electrical are most linked to housing), and the ongoing challenge from online retail that may limit broad retail recovery. Also watch retail property trends — construction levels and regional activity — as they affect landlords and retail real-estate investments.

