Google's shrewd Ray-Ban fashion statement

Google's deal with Luxottica to mass produce Google Glass is an inevitable step in the nexus between tech companies and fashion.

Google’s partnership with Ray-Ban and Oakley maker Luxottica on Google Glass was always on the cards, given that the internet search giant was never realistically expected to mass produce the Google Glass, much less distribute it to the general public.

Android needed the handset makers and sooner or later Google needed a partner that firstly knew how to make eye-wear but equally importantly has a handle on the fashion and lifestyle implications of wearable technology in the consumer space.

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