Google's academic record

Despite ongoing scepticism about Google’s privacy policy many Australian universities have embraced Gmail without a smidgen of concern. Let’s hope that their trust is not misplaced.

Google has recently moved to fundamentally change the way consumers use one or more of their 60 services. The new privacy policy came into force in March this year and supposedly strives to deliver more relevant search results. Google is anchoring its growth strategy on this new policy allowing them to combine and share data across each platform. They need to satisfy the stock market analysts by continuing to deliver increased profits, even if it is at the expense of their long held slogan of ‘do no evil’.  The ‘one user profile’ to be used across all 60 services will greatly diminish consumers to alternate between different personas. Google has been in plenty of hot water in the past when it comes to privacy and the new policy adds another layer of complexity for those organisations that have moved to Gmail for corporate email? 

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