Gleaming success with social media action

While most marketers grapple with converting social media engagement into tangible action, Melbourne start-up Gleam is doubling in size every month.

For most marketing executives, higher engagement and ultimately increased action by their target audience are their main goals. The emergence of social media has brought with it new and improved ways to engage with consumers, while at the same time bringing about new challenges in terms of connecting the concept of ‘likes’ and ‘followers’ to larger business objectives. The challenge is relatively straightforward: convert large numbers of awareness into equally large numbers of action.

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