Giving big banks a video-game revamp

Imagine if getting a bank loan was like playing a computer game. Well, some banks are employing the vernacular of "gamification" to influence customer behaviour.

Imagine if getting a bank loan was like playing a computer game: as you performed special moves, completed levels and racked up points, your credit profile improved and your cost of borrowing dropped.

The idea is slowly becoming reality as new financial-technology firms and a few banks employ the vernacular of video games, such as high scores and specific missions, to influence customer behaviour and ultimately the pricing of loans.

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