Full circle for a Sensis overhaul

Sensis waited marginally too long to respond to the digital world but Bruce Akhurst's achievement in holding onto legacy revenues for as long as he did shouldn't be downplayed.

Bruce Akhurst was one of the great survivors during a brutal period at Telstra, maintaining a level of independence and respect through the series of regime changes that occurred after he joined the group in 1996. Ultimately, however, he has been another casualty of the impact of the internet on legacy business models.

Akhurst survived seven years as chief executive of the Sensis directories business, including the traumatic Sol Trujillo era, because he delivered.


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