From.au to.brand?

Domain names are hot property, with virtual shop fronts now more valuable than real ones, but what would it take to see big brands shift away from .au?

Looking at the growing value of domain names around the world, and the challenges facing the retail sector, it’s clear that virtual shop fronts are becoming much more valuable than many real ones. Last year Salesforce.com reportedly paid more than $US1.5 million for data.com, and $US2.6 million for social.com. 

Closer to home, the domain name creditcard.net.au set a new.net.au sales record after it sold for $18,200.

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