Freeview Australia is a consortium of Australia's free-to-air television broadcasters which has worked hard over the last five years to maintain the charade that Freeview is actually a product. It's not. It's simply a marketing exercise. Until now the Freeview consortium has been more interested in dictating the way we watch free-to-air television, and staving off the threat from Foxtel, than in providing anything really new and interesting.
The new FreeviewPlus streaming video service, set to launch in June, finally promises to deliver something worth getting excited about -- but only if Freeview can keep its controlling nature in check.