Forget leadership, find a strategy

In order to effectively deliver to customers, businesses must first acknowledge that clear strategy is more important than some other management concepts.

The summer holidays give us the pleasure of watching elite sports men and women in cricket and in tennis. We marvel at their ability to perform seemingly impossible feats (how could Michael Clarke for hours, with apparent ease, dispatch rocks being hurled at him at more than 140km per hour!). We speak of such people being ‘in the zone’, by which we mean an alignment of body and mind that produces an easy, graceful power.

Mastery in any field, of course, does not come cheaply; the ‘zone’ is a state that normally reflects years of determined practice.


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