Flash 2.0 - the future of memory

Consumer appetite for Flash memory is insatiable and enterprise IT is also taking note. However, to leverage Flash's full potential IT leaders need to rethink the way they apply and share the technology.

Over the last couple of years, we’ve witnessed a near insatiable consumer appetite for Flash memory, rapidly creating a billion dollar industry. From iPhones and tablets to Ultrabooks, consumer devices have accounted for 85 per cent of Flash sales. The remaining 15 per cent has garnered the attention and fascination of enterprise IT, where it is poised to become the next “rock star” technology in the datacentre.



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