Explaining the PC market's looming collapse

Low margins aren't the source of PC makers woes. The high volume of sales that used to help sustain these types of products is now eroding away and even Apple isn't immune from this downturn.

The Windows PC market is contracting. The market data has been showing unit shipment declining for some time with the latest quarter having perhaps the steepest decline for two decades.

What remains undocumented however is how the market looks when considering economic value. A more complete picture would be to show revenues, average selling price (or revenue/unit), operating margins/unit and percent of profit capture.

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