Explaining Google's AdWords enhancements

Google's first step to help customers manage ad campaigns in today's multi-device world has generated a predictable range of responses. So what do the changes really mean?

Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating a predictable range of responses, from anger over loss of control to praise over simplification and improved access to mobile opportunities. 

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