Does your marketing strategy need tweaking?

Most small businesses haven't dusted off their marketing strategies for some time. Here are five steps to keep you on track.

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Why your marketing strategy needs tweaking

If it’s been more than three months since you last reviewed your business marketing strategy, then it’s probably time you did.

By the start of September – the beginning of the third quarter of 2012 – businesses should be well into their stride in implementing their 2012-13 marketing strategies. That’s if you have actually created a marketing strategy for the current financial year, let alone one for calendar 2012.

But if you’re like the majority of small to medium businesses, you probably haven’t dusted off your marketing plan for some time, and that’s a definite sign that you should be tweaking your marketing strategy.

Here are five steps you should be taking right now to tweak your business marketing plans with a view to having them implemented as soon as possible…

Click here to read the rest of the article, plus the remaining nine articles in the course.

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