Dancing all the way to the NYSE

Dance music events company SFX is set to list in New York. And it’s growing a global network of partygoers into the ideal vehicle for marketers targeting the elusive 18-19 demographic.

Ten years ago the idea of a dance music event company listing on the NYSE was a notion considered beyond absurd. Yesterday, US based SFX announced its intention to raise in the vicinity of $175 million through an Initial Public Offering. UBS, Barclays and Jeffries are serving as the lead underwriters.

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