The amount of data being stored is growing exponentially. IDC estimates the size of the "digital universe" will grow to 35 zetabytes (ZB) by 2020, up from 4ZB in 2013. This is almost 50 per cent more data than 2012 volumes. For most companies data is essentially doubling every two years. The speed at which data can be stored, retrieved, used and protected has a massive impact on an enterprise’s IT service, and, indeed, is a major factor for the overall success of the enterprise.
Companies are looking for ways to keep up with rapid data growth and manage it in a way that adds value to the business rather than increasing risk and cost.