Can Google's Chromecast kickstart UltraViolet?

Hollywood's fledgling movie platform lags behind in Australia, but local players are racing to bring UltraViolet to our televisions via Google Chromecast.

UltraViolet is Hollywood's replacement for the Digital Copy codes bundled with DVDs and Blu-rays, which let you download a mobile-friendly version of the movie you've just purchased on disc. UltraViolet launched in Australia last year with the release of The Hobbit, supported by JB Hi-Fi and EzyFlix locally. At the time it was pitched as phase one of the UltraViolet grand plan, but in 12 months we've seen no progress in Australia, despite new features in the US.


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