BUSINESS CLASS: Bad relations

This week our travels take us on a road trip to Toyota's HQ in Japan, via Washington and England, to discover how the failure to follow the ancient principles of good PR can have serious, sometimes deadly, repercussions.

Recalls in the auto industry are hardly a rare occurrence. Granted, Toyota has somewhat over-delivered in that department lately, but considering there is a passenger vehicle recall of some description being issued every other week, Toyota seems to be coming out of this whole mess rather badly.


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