Beware the piracy clones

The cost of distributing media digitally is trending towards zero. It's time the industry stopped the denial, and business commentators learnt how digital technology actually works.

There's a reason Silicon Valley doesn't engage in a "serious effort" to prevent piracy. It's impossible.

John Gapper's piece last Friday is typical of the bleating from those who may know all about business and law but seem to know sod all about information theory and how the internet's digital technology actually works.

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