Avoiding the EU's "get Google" game

The European Union's data regulators need to be balanced when debunking Google's privacy policy and its activities in the region. The stakes are too high for their probing to turn into a witch hunt.

In 2012 the EU warned Google that the consolidation of its privacy policies across as many as 60 of its services might infringe EU laws and gave the Internet player until March this year to resolve the issue. Google must focus strongly on upcoming privacy proposals in order to play its strongest hand, while the European data protection agencies (DPAs) taking up the investigation will need to ensure they focus on balancing citizens’ privacy with the free flow of the European Internet economy. The stakes are high, and a near-perfect sense of balance will be essential.

The current rules may be superseded by the time the investigations are completed, and the new ones are likely to be more restrictive

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