Australia is missing out on the Chinese e-commerce boom

An expanding middle class and increase in internet penetration highlights the growth potential of the Asian e-commerce boom for Australian businesses, but they are lagging behind their global competitors.

Australian businesses run the risk of missing out on the Asian internet boom, Sarv Girn, chief information officer at the Reserve Bank of Australia has warned.

Girn points out that internet penetration rates in Asia are very low, particularly when compared with Australia, but they are growing more rapidly than the rest of the world.

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