Apple's sales accelerator

Apple's product sales continue to grow at an astronomical rate, with the latest iPad release looking to set another record on Apple's product sales.

As the chart below shows, Apple's last quarter (fourth calendar 2011, first fiscal 2012) was robust with 116 per cent earnings growth and 73 per cent net sales growth. I’ve heard many superlatives used to describe it. It is certainly exceptional but it was not as good as the second calendar quarter of 2011.

 

Sales grew faster both in CQ1 and CQ2 of 2011 and earnings grew faster in CQ2. It was in many ways a return to normality due to the iPhone returning to 133 per cent revenue growth after the lull of the transitional third quarter.

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