All hail the 'Subscription Economy'

It’s a great time to be a subscription business and the success of companies like Netflix and Lovefilm shows that the model can help newcomers beat the big boys.

Whether you’re shopping for the latest fashion, the flashiest cars, or even the tastiest snacks - there’s a subscription for that. And whether you’re challenging established industries or doing something new, it’s a great time to be an entrepreneur with a subscription business. But what many entrepreneurs don’t realise is how, with subscriptions, launching a company has never been easier.

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