A tough 2013 for telcos

It's been a tough couple of years for our second-tier telcos and most will have to find a way to compete against Telstra on more than just price.

The last couple of years have been very challenging for the second- tier telco players, especially after Telstra’s decision to take the gloves off and start competing to increase their market share. There was certainly a great deal of game-playing under the previous Telstra management, but at the same time the company mostly stayed away from aggressive competition because it believed the products and services it was offering were of premium quality.

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