Harley-Davidson rumbles to life

A new line-up of motorcycles coupled with extremely loyal customers should generate value for this reputable company.

Summary: A heavy-weight in its industry with an extremely loyal customer base, Harley-Davidson has managed to take market share off its competition in the past five years while still raising the prices of its motorcycles. Though the stock hasn’t performed well this year due to various issues, its third-quarter results revealed better-than-expected earnings as the company benefited from its new high-end touring line.

Key take-out: Harley-Davidson should revisit or even surpass its recent highs of $US73 as momentum builds from the improvements seen in the third quarter. I have a target price of $US74 on the stock.


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