Zeebox’s pivotal partnership

The social TV company's surprise tie-up Foxtel will be crucial as it turns towards the question plaguing all media organisations: how do we make money out of social media?

The surprise tie-up between social TV app outfit Zeebox and Foxtel has added much needed impetus to the nascent social TV sector in Australia, which was at risk of well and truly fading from the spotlight. 

Less than 12 months ago the social TV trend was considered the darling of TV tech innovation with all the major commercial networks jumping in with great gusto. However, their excitement was seemingly short-lived, with social TV giving way to IPTV.

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