Why viewers aren't 'appy with a second-screen sell

Seven, Nine and Ten's attempts to get viewers to use their own apps have been flops, and Twitter's success remains impossible to replicate for the networks.

There’s a commonly accepted notion that when people are watching TV they are often engaging simultaneously with another screen or form of media.

Pre iPhone this second screen was generally the laptop or desktop computer. As the smartphone became more prevalent it became more about mobile usage.

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