Why member benefit models can deliver better returns

Dairy group Murray Goulburn and the RACV motoring organisation are proof that member benefit structures can work very well, delivering both high returns and profits to owners.

For those used to share investments the idea of running a commercial enterprise for “member benefit” rather than profit seems a total contradiction.

Yet two of Australia’s larger commercial enterprises have orientated their businesses away from profit to “member benefit” and they are setting a new trend, which may be embraced by others.

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