Why Apple needs Tesla

While the tech giant’s reputation as an innovator wanes, investors are healthily rewarding Tesla’s disruptive capabilities. Combining their brand power could have spectacular results.

The most significant takeover of a generation could be in the works, as reports emerge that the head of M&A at tech giant Apple, Adrian Perica, held preliminary discussions with Tesla boss Elon Musk about a possible merger late last year.

The meeting came just as analysts first floated the idea of an Apple-Tesla deal, with Berenberg analyst Adnaan Ahmad being so bold as to pen an open letter to Apple’s Tim Cook spruiking the option in October.



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